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About Us

Nouvelle Nomad - Vintage Moroccan Rugs & Artisan Made Wares

Marrakech | Melbourne | London

A Nouvelle Nomad Beni Ourain rug in front of Moroccan doors with cactus pots

Welcome to Nouvelle Nomad

A sustainability led homewares, travel and lifestyle brand specialising in authentic vintage Moroccan rugs, artisan made homewares & travel goods.

Since 2016 we've been partnering with local family businesses, artisan makers and specialist carpet traders here in Morocco to curate this special collection of handwoven treasures.

Our online collection is just a small representation of the many different weaving styles and designs originating from the various Berber tribes and traditional handcraft regions of Morocco.

One of a kind artworks full of history and character and perfectly aged in all the right places.

We hope you'll love exploring our sustainably handmade treasures for your home and find some inspiration for your travels.

Authentic Vintage Treasures

Our rugs are all unique one-offs and authentic vintage finds. Mostly aged between 30-80 years old.

Each piece lovingly hand washed and restored here in Marrakech giving new life to the beautiful treasures that already exist rather than producing more.

Our Values

As a member of 1% for the Planet, 1% of every purchase is pledged towards environmental causes through the program's approved partners.

We choose to reduce our impact by supporting native tree planting projects with Greenfleet.

And regularly support other local causes and non-profits along the way.

Visit Us

Our Fitzroy, Melbourne showroom is now closed - Thank you to everyone who visited over the last few years!

For 2024 we are back to online only, shipping our rugs worldwide from our Marrakech based collection.

If you are visiting Marrakech and would like to arrange a visit just get in touch.

Hello! I'm Bridget

Based somewhere in the world between Melbourne Australia, Marrakech Morocco and more recently a move to London UK.

I founded Nouvelle Nomad back in 2016 to share the joys of travel and adventure, collecting these beautiful handmade treasures along the way.

Over the last 8 years Nouvelle Nomad has been more than a business to me.

The connections and friendships formed to people and places, Marrakech's creative community, and the vibrancy of the city that has been my second home keeps me forever inspired.

What started as a few solo trips to Morocco led me to moving from one side of the world to the other and back again, and travelling extensively through this diverse and welcoming country.

I hope that you'll find something in the collection that sparks joy in you, or reminds you of your own travels. And that my travel guides and stories from the road will perhaps inspire your next trip to Morocco too.

Get in contact any time if you have any questions about the collection or need some help with your selection.

Or if you're passing through the same part of the world as me, say hello!

Connect with me here on instagram where I love sharing the journey.

x Bridget

Brand Consulting

Strategy, Advisory & Projects for Adventurous Brands

I've spent my 20+ year career working with global brands and major retailers in the outdoor, fashion, travel and lifestyle industries.

If you'd like some help with your adventurous brand you can contact me here:

bridgetjohn.com.au