Each Nouvelle Nomad treasure is a one of a kind, hand woven artwork originating from the various regions and Berber tribes of the Atlas Mountains, deserts and traditional handcraft regions of Morocco. Full of history and character, and perfectly aged in all the right places.
Specialising in vintage, the unique and hard to find, our collection is just a small example of the hundreds of different weaving styles, designs and wool qualities available in both traditional and modern made Moroccan rugs.
While new-make rugs are readily available, we love to find new homes for the beautiful treasures that already exist in this world rather than producing more. Selecting each and every piece for its authenticity, quality and design - with the modern Australian home and aesthetic in mind.
With collections based in both Melbourne and Marrakech, world wide shipping is available as well as sourcing services for your home or design project.
Get in touch any time with any questions you might have about our collection or what other items we have available that may not be on the site.
What are the different Moroccan rug types?
We focus on a few main styles of vintage rugs for the collection
Beni Ourain and Marmoucha - large area sizes with thick high-pile of natural white 100% wool from the Beni Ourain region of the Atlas Mountains. Simple geometric pattern work with black or dark brown lines and freeform diamonds.
Boujad - Bright and boldly colourful creations from around the Boujad handcraft regions featuring large central diamond or lozenge shapes, and filled with Berber symbology and repeated pattern work around the middle and borders.
Haouz - Flat woven or low knotted weaving style from the area around Marrakech with traditional intricate design work, in tones of ochre, plum, and soft reds. Often with a striped flat woven section at the ends.
Beni MGuild - large sized and heavy wool content area rugs with medium to high pile 100% wool from the Beni MGuild region of the Middle Atlas Mountains. Often quite textural with subtle gradient colouring and geometric pattern work that can be seen in the design from the under side.
Taznakht - smaller sized and lighter weight creations from the Southern Taznakht region of Morocco often featuring beautiful golden tones of ochre, turmeric and tabacco in soft and often silky hand spun wool.
Boucherouite - colourful smaller sized pieces known also as 'rag rugs' made from cotton, fabrics and upcycled yarns
How old are vintage Moroccan rugs?
Mostly aged between 30 and 80 years old, many of our pieces have been handwoven by Berber women and families many years ago for personal use in the home, to mark an occasion like a birth or wedding, or for trade - and have had a life well lived before making their way to the carpet auctions in the mountains, and the souks of the major cities.
The rugs of this age are unique in that the weaving style, materials, natural colours and dyes and wool quality is no longer found in the new make rugs from Morocco. With the popularity of the vintage pieces over the last few decades, finding the true vintage pieces in great condition is becoming harder.
How are Moroccan rugs faded?
The true vintage pieces in good condition have been naturally faded with age and time. They mostly started a deep red, purple or deep ochre colour and have faded back with contact with direct sunlight.
Due to the fairly recent trend for the muted tones and faded Moroccan pieces, sometimes the older style rugs in deep colours that aren't as fashionable now, will be left out in the sun a while to get this trending faded look.
Many rug sellers artificially fade both new and old pieces with bleach to get this similar effect. While this is a perfectly legitimate way to fade back a rug, it does sometimes affect the integrity of the wool. And so you may find that the wool sheds and disintegrates over time.
While we prefer to mostly stock rugs that are in their beautiful original colourings or have naturally faded with time, we sometimes do have rugs that have been bleached to get a more modern and on trend look. Examples of these are some of the older Beni MGuild pieces in bright magenta pinks - which is an effect on red colours from a bleach wash.
How are the rugs washed and repaired?
Each of our rugs is hand washed and hand repaired in traditional methods here in Marrakech, Morocco before being shipped to Australia or their new homes around the world.
This involves laying the rugs out and scrubbing with a large brush and soapy water to remove dirt, stains and smells from their previous life. The rugs are then laid out flat in the Moroccan sun to dry.
Repairs are done by hand with materials that most closely match the materials of the original piece. With natural dyes and weaving style to patch holes, finish ends and re tassel when necessary.
The partners we work with employ local men and women that are skilled at expertly washing delicate materials and natural dyes. And repairing the rugs in traditional methods.
How to clean my Moroccan rug?
We recommend regular vacuuming and occasionally hanging up outside in the fresh air and natural sunlight to give your rug some air.
Due to the nature of natural dyes and delicate materials, spot cleaning of your rug should only ever be done with mild soapy water - no chemicals or cleaning agents.
Natural dyes, in particular dark reds, can sometimes bleed or transfer onto other surfaces when wet, so try and avoid placing on top of carpets or other rugs if you’re worried about spills.
If you've had a major spill, or there's grubby marks from use - expert rug cleaning services are found in all major cities in Australia.
In Melbourne we use and recommend The Melbourne Rug Wash in Brunswick.
Do Moroccan rugs smell?
The nature of vintage rugs of this age, and the natural wool they are made of often means that a rug holds a woolly smell. While this is common in vintage pieces, it should never be too noticeable or over baring.
This smell can get stronger if stored in a confined space, like in plastic, or in a car on a hot day. So try to only ever store in a breathable cover.
If your rug has been in storage for a while, giving it some breathing space by hanging outside in natural light to kill any bacteria or musty smells.
If this doesn't fix it, the best treatment is to take to a professional rug cleaning service for a routine clean, with an anti bacterial wash to kill any bacteria.
How do I fill my Moroccan floor cushion or pouf?
There’s a few options available for stuffing your Nouvelle Nomad cushion, pouf or ottoman. We always prefer the environmentally conscious materials, and of course the most cost friendly options.
UP-CYCLED FABRIC AND COTTON
This is the method mostly used by Moroccans, and our preferred way too. It creates a super comfortable, heavy and structured feel to your cushion. Help reduce landfill by re-using or recycling your old clothing, linen bed sheets, towels and other pre-loved fabric, which is the cheapest and most environmentally friendly way
PILLOWS AND CUSHION INSERTS
If you have these already you can absolutely re-use old pillows or new cushion inserts to stuff your cushion. While the exact size of your cushion will most likely not be available in a standard size from the shop - this is actually no problem. Go for a pillow size a couple of sizes bigger than your cushion, or use multiple inserts to get a really full, even feel.
For a 60x60x25 floor cushion you can fill with 2 x 70cm square inserts from any supplier like IKEA or Lincraft, and pad it out with additional linen, clothing or other recycled fabrics.
This option is more expensive - but gives a nice even fill and weight. Look online for DIY upholstery suppliers and craft shops that stock coconut fibre or flock.
BEAN BAG BALLS
While a completely viable option, it’s not a method we use ourselves - manufactured polystyrene (EPS) bean bag balls aren't environmentally friendly for our oceans and beaches, or the wildlife and marine animals that can swallow them. Plus we don’t really like that crunchy sound in our cushions ;)