Hello! I’m Bridget.
Based somewhere in the world between Melbourne and Marrakech.
Since 2016, I’ve been partnering with local family businesses and specialist carpet traders here in Morocco to source this special collection from the traditional handcraft regions, the mountains, the carpet auctions and the souks.
Focusing on authentic vintage, the unique and hard to find, our rugs are mostly aged between 30 and 80 years old. Handwoven by Berber women long ago in naturally dyed and handspun wool and designs unique to their region.
Our rugs are hand washed and repaired in Marrakech in traditional methods before making their way to Australia and their new homes around the world.
Making them a beautiful, artistic and sustainable addition to your home.
You can view the Australian based collection online, or view in store at
The Mark Tuckey Melbourne showroom
4 Anderson Rd Thornbury.
Open 10-5 Thursday to Saturday.
Or by appointment
Nouvelle Nomad rugs are vintage, one of a kind, hand made items.
Buying vintage closes a loop and taps into a beautiful sustainable resource that already exists in this world rather than producing more.
Mostly aged between 30 - 80 years old, our rugs have been handwoven by women long ago from local hand spun wool, and with natural dyes and colours.
We work with local family run businesses and partners in Morocco to source directly from traditional hand craft regions and communities. Working closely with our suppliers to carefully describe and correctly represent our products and their origins.
For new products we upcycle vintage rugs and textiles, and work with local makers to produce. Our leather products are hand made in the souks by local artisans using vegetable tanned leather and vintage textiles.
And for our repairs we work with skilled artisans who hand wash and repair the rugs in traditional methods, so as to carefully preserve and closely match repairs to the original weaving and materials as possible.
As a member of 1% for the Planet, 1% of revenue is pledged towards environmental causes through the program's approved charities and not for profits.
We're always actively working through ways to lighten our footprint, choosing the more sustainable options that reduce waste and emissions from travel and the supply chain.
Where that's not possible, we reduce our impact with carbon offsetting, and are currently taking steps to become a carbon neutral business. This takes time and diligence and is a focus for us this year.
The local connections and relationships we've built over the years through business and travels are everything. Nouvelle Nomad exists because of these friendships, the face to face time spent together, and the knowledge that has been generously shared.
Transparency of how and where we source has always been important. Continuing to work with carefully selected partners and suppliers since launching in 2016.
We regularly contribute to not for profit organisations that give back to the places and communities that welcome us.
Two causes we love to support and that you may want to support too are:
The Amal non profit in Marrakech. Empowering women through culinary skills, and regular food drives for local families in need. (You should visit their lovely restaurant in Marrakech next time you're there!)
And the The Marrakech Artisan Fund - supporting Marrakech based artisans and their families affected by border closures and lock downs through the Covid pandemic.
It all started in 2016 on a few special trips to Morocco. I was sharing my travels while shopping for vintage rugs, furniture and artisan made wares for my home and for friends back in Australia.
At the time I was living in France and been working as a trade and retail marketing director for major brands in the fashion industry for my whole career.
In contrast to the fast pace and mass production of the industry I’d been a part of for 15 years, I loved the slow and mindful process of exploring the winding streets of the souks in the old walled medina, sitting and drinking tea with shop owners and leather makers while we talked about their wares. Sifting through piles of old treasures in the carpet souk, all the while exchanging stories, knowledge, language and cultures.
And so the obsession with these beautiful textiles, the bohemian city of Marrakech and adventures in magical Morocco began.
Over the last few years my travels have taken me back to Morocco time and time again, extending out to 2, 3 or 4 months at a time. Taking the time to slowly explore, experience and discover everything this historic city, country and it’s welcoming people have to offer. While working with long time suppliers and the makers directly.
Until in 2019 I finally set up a more permanent base here in Marrakech and now spend my time between Morocco and Australia, usually holding pop ups and events each year when back in Melbourne.
Always with plenty of projects on the go on both sides of the world - I work with some incredible brands and organisations through my brand consultancy www.bridgetjohn.com.au. And love nothing more than connecting with like minded travellers, business owners and creatives around the world.
I’d love to hear from you if I can ever help you with that special piece for your home, if you need some help with an adventurous project or brand, or are just passing through the same part of the world as me.
What's next in 2022
With the world opening up again, I want to positively impact the way we return to travel, to the communities that welcome us, and to the places we love.
We're currently working towards adding new products and services to our offering this year. In a way that sustainably and responsibly grows both our business and our partners'.
I look forward to showing you what we've been working on!