OUR STORYThanks so much for joining us.
I'm Bridget John. I founded Nouvelle Nomad back in 2016 after a few special trips to Morocco as a way to share the joys of travel and adventure, while collecting beautiful vintage and handmade treasures along the way.
After a 15 year career with major brands in the fashion industry, being part of the endless cycle of mass production and seasonal campaigns no longer felt like it aligned with the impact I wanted to have in this lifetime. So it was time to start on my own business journey that supported local makers and celebrates the beautiful treasures that already exist in this world rather than producing more.
Now based between Melbourne Australia and Marrakech Morocco, I work with local family businesses, artisan makers and specialist carpet traders here in Morocco to source this unique collection from the traditional handcraft regions of the mountains, the deserts, the carpet auctions and the souks.
Always with the same ethos in mind - a focus on authentic vintage, sustainably handmade and one of a kind treasures for your home, and for your travels.
If you'd ever like to get in touch, you can drop me a line below or email email@example.com
Or visit my other page over at bridgetjohn.com.au where I offer business and brand consulting. Strategy, advisory & projects - for adventurous brands.
A selection of our Australian base collection is available to view in store at the Mark Tuckey Melbourne showroom.
4 Anderson Road Thornbury
Open 10 - 5pm Thursday to Saturday or by appointment
And our Summer ‘22 pop up location is to be announced very soon!
Make sure you’re signed up to the mailing list for details.
Nouvelle Nomad rugs are vintage, one of a kind, hand made artworks. Mostly aged between 30 - 80 years old, handwoven by Berber women long ago from local hand spun wool, and with natural dyes and colours.
Each rug in our collection has been hand washed and repaired in Marrakech in traditional methods, so as to carefully preserve and closely match repairs to the original weaving and materials as possible.
With many of these weaving styles no longer in use in newly made rugs, and the growth in popularity over the last decade, authentic vintage is becoming harder to find. We work closely with our local sourcing partners and suppliers to carefully describe and correctly represent our products, their estimated age and their origins.
For our cushion collections we up-cycle vintage carpets and textiles, and work with local makers to produce.
Our leather products are hand made in Marrakech by local artisans using naturally tanned leather and vintage textiles.
And our ceramics collections are sourced directly from traditional artisan communities around Morocco.
The local connections and relationships built over the years through business and travels are everything. Nouvelle Nomad exists because of these friendships, the face to face time spent together, and the knowledge that has been generously shared.
Transparency of how and where we source has always been important. Continuing to work with carefully selected partners and suppliers that share our values since launching in 2016.
As a member of 1% for the Planet, 1% of total revenue is pledged towards environmental causes through the program's approved charities and not for profits.
We're always actively working through ways to lighten our footprint, choosing the more sustainable options that reduce waste and emissions from travel and logistics.
And reduce our impact by supporting native tree planting projects with Greenfleet.
A further 1% of our revenue is donated to not for profit organisations that give back to the communities that welcome us.
Two causes I love to support and that you may want to support too are:
The Amal non profit in Marrakech. Empowering women through culinary skills, and regular food drives for local families in need. (You should visit their lovely restaurant in Marrakech next time you're there!)
And the The Marrakech Artisan Fund - supporting Marrakech based artisans and their families affected by border closures and lock downs through the Covid pandemic.