Arriving October 2022
This year's brights collection is BRIGHT. It's full of beautiful vintage boucherouites and artistic Azilal creations in a kaleidoscope of azure blues, bright magentas, pops of orange and brilliant greens.
We've found some really unique Azilals for the collection this year that capture the colours and views of the mountains in their designs.
The mountainous town of Azilal in the High Atlas is a picturesque area surrounded by vast landscapes of valleys and waterfalls. The designs from this region are typically playful abstracts and colourful creations using finely spun wool knotted onto a backing of colourful yarns.
And some brilliant vintage Boucherouites in all shapes and sizes originating from around Boujad and Essaouira
Boucherouite or Moroccan 'rag rugs' are versatile decorative rugs made from mixed materials, mostly repurposed cottons, fabrics and left over yarns. Hand knotted in unique and creative designs by women for use around the home. The ultimate in sustainable homewares.
These versatile pieces are light weight and functional pieces of art for your floors, can be used as a picnic blanket or throw, or even for hanging on your walls. Many of the older boucherouite pieces are considered to be collectors items now - so if you have an eye for a good boucherouite I'm sure you'll love some of these that we've found.
As usual we've focused on sourcing vintage items that were made 20, 30 or even 40 years ago, rather than newly made. The older boucherouite pieces have generally been made using soft vintage cottons and old wools. Rather than the newer made boucherouites which often use a lot more polyesters and newer synthetic materials.
It's great to be working with old friends again - Marrakech based photographer Leonie has been working with me to shoot our collections since back in 2018. This year's shoot was done on a not so bright and sunny, but extremely hot and sweaty 42 degree day at the White Studio just outside Marrakech. I love how the colours pop against the terracotta landscape and the white washed walls.
Special thanks to Soufiane and the boys with the help sourcing this special collection of treasures. The hand repairs and restorations, and for the extra muscles on the day.
And thanks to Fred and Omar at White Studio for looking after us
Creative Bridget @nouvelle_nomad
Photography Leoni @leonie.marrakech