Boucherouite collection

The 2019 boucherouite and brights collection.

These vibrant boucherouite beauties - hand knotted in playful and unique designs made from upcycled fabrics, cottons and yarns are the ultimate in sustainable homewares.

This collection also included a small selection of new make Boujad runners - handwoven from hand spun wool in incredible colours.

This shoot was a happy accident really - this is one of the backstreets behind the medina where my collection is stored.

Photographing the runners for the website this day - the riad didn't have enough natural light for the photos, so we laid the rugs through the street to create this magical scene instead. One of my favourite photos :)

Dodging the wizzing motorbikes and having a laugh with neighbours going about their day always makes for a fun shoot day.

Shot on location in Marrakech medina

Photographer: Yaira from Studio Phylicia

Production: Nouvelle Nomad